Summary Despite reaching 61% approval, TIP-19 (link) did not reach quorum (66%). After healthy discussion with the community, the main feedback was regarding the inflation of certain NFTs - namely Auxiliary Legions and to a lesser extent Treasures - and the flow on impacts that might have on game economies.
As discussed in the Governance discord channel (link), TIP-19 has been revised incoporating the community feedback.
The** revised TIP-19 proposes to use up to 750k MAGIC tokens and up to US$100k worth of Treasure NFTs over the next 12 months** for audience funnel management.** NFTs used in this proposal will not inflate the total supply of a transferrable collection (eg. Auxiliary Legions). Soulbound tokens - such as Recruits, designed for onboarding new players - will be used where relevant and possible to drive the right behaviours / outcomes, and to minimise the impact on broader game economies. **
This forms part of a broader audience engagement strategy to attract, retain and drive advocacy of users, players and builders across the Treasure ecosystem. This may be expanded / amended over time to include more MAGIC and/or NFTs as the effectiveness of initiatives is measured and optimised. Any increase will be put through the DAO for approval.
Note: This TIP excludes NFTs that have already been pre-allocated to growth initiatives as part of project / collection white papers and roadmaps.
Rationale
- Increased focus on driving audience engagement for the Treasure ecosystem across the funnel; in particular, awareness, acquisition and retention.
- Optimise audience initiatives to drive net positive product outcomes and complement broader game design / roadmaps (eg. game economy rebalancing, partner collaborations).
- Equips the marketing and product teams with levers to design and act on thoughtful campaigns with greater agility (eg. go to market for product releases, partnership collaborations).
Proposal Allocate 750k MAGIC tokens from the L2 Treasury and up to US$100k worth of TreasureDAO NFTs for audience funnel management initiatives over the next 12 months. Initiatives may include, but are not limited to:
- Onboarding initiatives (eg. marketing campaigns, fiat onramp, CEX listings);
- Gaming, content and broader partnerships; and
- Game / product releases (including ecosystem partners).
NFTs may include Soulbound tokens for existing collections (eg. Entry level onboarding such as ‘Recruits’ in Bridgeworld) and will not inflate the total supply of transferrable collections (eg. Auxially Legions, Treasures). Note, this proposal excludes NFTs pre-allocated to growth initiatives as part of existing white papers and roadmaps.
Polling Period The polling process begins now and will end at 00:24 UTC on 27 October. If quorum is reached, a Snapshot vote will be put up shortly thereafter for formal voting by the DAO.