TIP-19 MAGIC and NFTs for Audience Funnel Management

Summary

TIP-19 proposes to use up to 750k MAGIC tokens and up to US$100k worth of Treasure NFTs over the next 12 months for audience funnel management. This forms part of a broader audience engagement strategy to attract, retain and drive advocacy of users, players and builders across the Treasure ecosystem.

This may be expanded / amended over time to include more MAGIC and/or NFTs as the effectiveness of initiatives is measured and optimised. Any increase will be put through the DAO for approval.

Rationale

  • Increased focus on driving audience engagement for the Treasure ecosystem across the funnel; in particular, awareness, acquisition and retention
  • MAGIC and NFT incentives - designed well - are a powerful tool to drive the effectiveness of game / product releases, partner and content collaborations
  • Equips the marketing and product teams with levers to design and act on thoughtful campaigns with greater agility (eg. go to market for product releases, partnership collaborations).

Proposal

Allocate 750k MAGIC tokens from the L2 Treasury and up to US$100k worth of Treasure NFTs for audience funnel management initiatives over the next 12 months. Initiatives may include, but are not limited to:

  • Onboarding initiatives (eg. marketing campaigns, fiat onramp, CEX listings)
  • Gaming, content and broader partnerships
  • Game / product releases (including ecosystem partners)

The Treasure NFTs will be sourced from existing reserves (eg. Treasures from the Treasury) and new supply. Newly minted (increase in supply) NFTs will be restricted to:

  • Entry level onboarding such as ‘Recruits’ and ‘Auxiliary Legions’ in Bridgeworld; and
  • New NFT releases (eg. part of a new line).

This will not include inflation of fixed supply collections (eg. Genesis Legions, Smol Brains).

Polling Period

The polling process begins now and will end at 06:00 UTC on 22 October. If quorum is reached, a Snapshot vote will be put up shortly thereafter for formal voting by the DAO.